Gigaré - "A King's Collection" was created to induce a particular mindset and perspective of one's own self-image and worth. The mission is to remind its' wearer, via the brand name's meaning (A billion, as pertaining to the worth), slogan, and symbol, of their own significance, value, and of the proper self-image that should be kept in order to ensure success in life. Gigaré - "A King's Collection" focuses mainly on the health of the "inner-man" in terms of the proper mentality, self-image, and character development of its' wearer; And then it will parallel the "outer-man's presentation" with the same quality, substance, and excellence via the products under its' line. The founder of Gigaré - "A King's Collection" has been told by one that he was more of an "interior designer," in terms of dealing with the mindset and perspective of consumers, rather than a fashion designer. The founder proudly agrees with the previous statement.